and BE HAPPY with what your product brought to the table
Yesterday I sat down with a client and nailed down a strategy for a product launch.
And boy was I excited.
The reason was the process that we mapped out. And that process was designed in a way to convert targeted traffic into “true fans” before we even reveal our product to them.
You’re going to like this post. I’m Going To Show You Why My Cat Would Probably Be A Better Trader Than Most People. Seriously.
I’ve got a cat, Frankie. When I first saw him he was just a stray kitten roaming around the neighborhood with his momma and sibling cats.
Come winter the momma cat and the other kittens had disappeared, but Frankie was still around. He more or less adopted the area under my porch as his home.
I started to feed him, give him fresh water after awhile. The first few times I did that it was because I wanted to make sure he had something to eat and all this. After I’d fed him a couple of times the little jerk got on a schedule. I usually wake up around 4am, Exercise, shower, eat plan my day and then start working around 4:45.
So Frankie gets this schedule of his down. He shows up around 5am every morning and then again around 3:30-4pm. Once I’d been doing that for a while he acted as though I’d entered into a binding contract with him to provide food and water twice a day. If I did not have anything out he come up to the door and just howl and groan and cry. Then he would take his little paws and just keep pitter pattering em on the door until I got sick of his patheticness and gave him food.
What is the true value of what you provide?
Why are you not charging for it?
I know people have a lot of excuses. I talk to people all of the time who are worried about what the “others” in their industry will think of them. (“Others” who are also not charging enough and unhappy with the amount of money they are making).
Not charging enough and not pushing hard enough to make your sale, because Heaven forbid you feel like a “salesman” are two of the biggest problems I see.
Here’s an example:
I’ve got a client who is a couples crisis therapist. She works with people who are basically going to be filing for divorce yesterday, if possible sooner. They have reached their wits end with each other and reaching out to her is their last grasp effort to save their marriage, their family.
Prior to working with me she was charging $300 for a 75-minute session. Why $300? Because that’s what “everyone else” charged too. So she would see approximately 4 or 5 couples per day plus twice a week have a large group session. Fifteen hundred bucks a day doesn’t sound too bad, but anyone who’s been in business knows that your Gross is not your Net.
How ANYONE can build a SaaS-based business and grow it using one simple strategy
Today I’m gonna talk about one strategy that drastically altered the reality of how I used to do business and serve my clients.
And lemme tell you one thing, a lot of industry veterans might hate on me for revealing this to you, they might call me names and stuff, though it won’t matter as it would reveal them to be a bit hypocritical. Because I know some of the biggest companies in the world do this too. (I’ll share an example below)
All righty, let’s begin!
How Frank built Doc&Do, and lessons in hindsight.
About the app: Doc&Do allows you to document things, ideas, logs, tasks and activities more effectively using a proven system.
The idea for this SaaS app came out of frustrations that Frank faced while running his own business. He found that effectively documenting things made things more intuitive and effective for him.
In his journey, Frank learned a lot and this case study will shed some light on those things.
About an year ago, Wayne and Frank had a phone call which changed the entire business model that Frank uses for selling Doc&Do.
When Frank and Wayne had their first call, Wayne told him about a weird and unique business model that very few people are trying.
That business model not only generates cash right away, but also funds your SaaS app, validates your idea and prevent you from spending too much on development.
Frank made a massive change and implemented that model.
This call, and the model Wayne and Frank will talk about has the potential to change the entire foundation of your business.
Most people sell SaaS using traditional model, which is why they go out of business really fast. However with the SaaS Academy model that you’re about to learn during this discussion, it’s exactly opposite.
What you’ll learn in this case study: