A Declaration Of Revolt

BEWARE OF THESE MANIPULATORS

Midnight, January 2004

I opened the window at 2 am to let the cold air in, it was a chilly night but I was sweating like a filthy pig from anxiety.

2004, I had a lot of money in my bank account. In fact it was enough that I could stop working and could live off of interest just on that.

I was having one of my usual dose of panic attacks that lasted over a decade.

I’m about to tell you a story of a crippling anxiety that almost killed me.

You might be wondering, well that’s a lame question!

I know what a lead is! Why are you asking me this question?

Here is why: How YOU define YOUR leads could make a HUGE difference in your business.

This is a strategy I’ve learned a long time ago and it changed the way I design my marketing campaigns and I’m sure it will change yours too…

When I run an ad, I try to lure people in by starting a conversation via my ad creative.

That conversation’s goal is to get them to buy from me and establish long term relationship with them.

Same process humans do to create a relationship and form friendships

Also here is my philosophy with leads.

A lead is someone who gave you his contact info and has a STORY behind why he gave you that info and EXPECT something from you.

Keywords here are story and expectations

If your lead doesn’t have these two properties, then it is not a lead but just a contact info.

And that’s how I define what a lead to me is and how I differentiate between a contact and a lead…

Now based on this philosophy I create these “conversation points” that pushes them forward in the relationship.

I do it via behavioral retargeting but it has to be a conversion not a generic buy now call…

This conversation that I trigger via my ad creative attract people that relate to it

And they all have a story on why they relate to it

BINGO.

That to me, is a lead.

Now they have a story, I’ve figured it out by attracting them via a conversation ad creative specifically designed to attract them.

Now it’s time to introduce them to further conversational points to strengthen that relationship.

Now I pitch them a relevant product.

Okay here is the thing at this stage, most people will say – OVER-DELIVERY IS THE WAY TO GO!!!

Now I get it, you wanna go an extra mile in helping your prospect with your product.

But tell you what, OVER DELIVERY IS OVER RATED.

Lemme explain why…

Most people are doing over delivery wrong. And all they mean by over delivery is giving them more “stuff.”

That’s BS

Ya see, you promised people results and a solution.

Your job is to get them THOSE RESULTS.

If they don’t get those results, then you gotta refine how you’re delivering that solution.

You see, it is all about the results and that’s all your prospects care about.

I mean that’s what you and I care about too – The results!

Now back to the point:

How you define something is important because if you notice I just showed you my entire process by giving you my definition of leads.

Stay Frosty
Wayne

P.S. – If you like this content, then you should check out my business vLogs! I’m sure you’ll love them. Click here to check it out

Lemme show you EGGZACTLY how I craft my marketing campaigns

Platinum+ Mental Hack Series

You might be wondering, well that’s a lame question!

I know what a lead is! Why are you asking me this question?

Here is why: How YOU define YOUR leads could make a HUGE difference in your business.

This is a strategy I’ve learned a long time ago and it changed the way I design my marketing campaigns and I’m sure it will change yours too…

A lesson in hindsight...

Anxiety
Anxiety

In this audio, I wanted to talk to you guys about anxiety and how to overcome it. This is intended specifically for entrepreneurs. I’ll talk about why anxiety happens to people like us, what to do about it in an order to overcome it permanently  and much more.

If you like what you just listened then please feel free to share it with someone you know who might find this small tutorial helpful!

 

Wayne

 

Everything You Ever Wanted To Know About Viral Product Launches

Product Launches

All righty folks this is going to be a good one.

So yesterday I called Brandon Fredrickson, one of the best product launch managers on the entire planet and told him to do this awesome strategy call for you guys.

Now to be clear, what we’re about to discuss in this call is highly advanced and originally I intended to publish this only for our platinum members, but I decided to put it out on my public blog so people who aren’t into building a SaaS business could have access to it as well.

This is going to be an in-depth exchange of perspectives and systems of how exactly, both of us launch products. So grab a bucket of popcorn, and enjoy!

 

 

TABLE OF CONTENT AKA What exactly you’ll learn from this call:

  1. Brandon Fredrickson – the origin story
  2. How Brandon helped Tim Sykes scale a $50 million business
  3. How Wayne launches products and the base system that he uses for games and SaaS app product launches
  4. Brandon’s product launch system
  5. How to generate your product launch’s angle by Wayne
  6. Bencivenga Persuasion Equation – How to apply it into your own product launches
  7. Conclusion