The Toothbrush Test for Life

Tooth brush test

Before acquiring companies Larry Page of Google asks this questions to his subordinates, does this passes the tooth brush test?

Is this thing that we are planning to acquire is something we would be using like we use a toothbrush? Like once or twice daily, weather its the talent or technology we are bringing in?

Is it as useful as a toothbrush?

And this is one of the prime reason why Google is so successful with their hires.

I learned a lot from this approach not just in business but in life.

Recently I discovered my really bad gadget addiction. I used to spend a lot of money on buying latest gadgets. A . LOT. OF. MONEY.

Now I’ve put this practice into place, where I ask myself, is what I’m buying passes the toothbrush test? Is it something I will be using daily? If the answer is no or if I can rent it, I don’t buy it.

Same thing with softwares and stuff. This exercise helped me control my gadget addiction a LOT.

I think we all should have toothbrush test for various things.

Right now I’m experimenting this into my daily routine and business, before hiring a talent, I ask myself, well what does this person can do for the business, where does he makes my life easy and brings value and is he something that will be a key guy that will be needed daily? If yes, I put him on a list of people I’ll be talking further to find out more.

Usually these are the people who don’t need active leadership to move forward in your business, they just need passive leadership and can figure most of the stuff on their on.

So there ya go, some morning wisdom for your day 🙂


Talk Soon


Wayne Harrel is the founder of Zielix® Incubator, Hudson Lockwood Capital Partners and I Fired Wall Street trader's community. Wayne like video games, technology and is a productivity freak.

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